The BCG Growth-Share Matrix helps in escaping business stagnation by providing a clear visualization of a company's product lines in terms of their market share and growth rate. This allows the company to identify which products are performing well (high market share, high growth rate), which are potential future stars (low market share, high growth rate), which are cash cows (high market share, low growth rate), and which are dogs (low market share, low growth rate). By understanding this, a company can strategically invest in, develop, or divest certain product lines to ensure growth and avoid stagnation.
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