The Blue Ocean Strategy aligns with current trends in business and innovation by encouraging companies to create new market spaces or 'blue oceans' rather than competing in existing markets. This approach aligns with the trend towards disruptive innovation and the creation of new business models. It encourages businesses to focus on creating and capturing new demand, creating value for both the company and its customers, and breaking the value-cost trade-off that is often present in competitive markets.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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