The Blue Ocean Strategy aligns with a company's vision and mission by providing a systematic approach to create a leap in value, making competitors irrelevant. It offers a clear four-step process to redesign the market, which can be implemented by both new start-ups and existing businesses. This strategy can help a company to push boundaries within their industry, aligning with their vision of growth and mission of innovation.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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