The blue ocean strategy challenges traditional incremental innovation approaches by focusing on creating a leap in value that makes competitors irrelevant, rather than making small, incremental changes. It provides a systematic and clear four-step process to help businesses redesign their market, pushing the boundaries within their industry. This is a stark contrast to traditional approaches that focus on gradual improvements within existing market boundaries.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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