The Blue Ocean Strategy contributes to sustainable business growth by focusing on value innovation. This approach aligns the three strategy positions of value, profit, and people. It involves introducing new technologies designed to achieve both product differentiation and low costs, rather than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning. This strategy allows businesses to carve out a new market space (the 'blue ocean'), reducing competition and increasing potential for growth.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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