The book illustrates the application of design principles to services and procedures through stories and examples. It provides guidelines on creating the right environment for design and innovation, emphasizing the importance of freedom to explore, experiment, and take risks. This approach allows for the design of effective solutions for nearly any problem, whether it's global warming or improving a distribution structure.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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