The brand management toolkit differs from other business frameworks in its specific focus on managing and enhancing a brand's image. While other business frameworks may cover a broad range of business aspects, the brand management toolkit is dedicated to understanding the brand's current position, identifying its target audience, creating a brand voice, and implementing strategies to improve brand perception and loyalty. It includes tools for brand analysis, brand strategy development, and brand monitoring, among others. However, the effectiveness of the toolkit can vary depending on the specific context and needs of the business.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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