The concept of a 'Purple Cow' applies to personal branding in the same way it applies to products or services. It's about being remarkable, different, and exciting. In the context of personal branding, this means standing out from the crowd by showcasing unique skills, experiences, or perspectives. Being 'safe' by conforming to the norm is risky because it makes you blend in with everyone else. Taking the risk to be remarkable, to be your own 'Purple Cow', is the safest way to succeed in personal branding.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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