The concept of a 'Purple Cow' in business refers to a product or service that is remarkable, new, different, and exciting. It stands out from the crowd and is worth talking about. This concept is closely related to innovation in business because it encourages companies to take risks and be different in order to succeed. Companies that stick to traditional marketing methods may feel safe, but they are at risk of being overlooked. Examples of 'Purple Cow' businesses include Sam Adams, Jet Blue, and Starbucks, which are all exceptional and worth noticing.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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