The concept of Purple Cow is closely related to viral marketing. In the context of Purple Cow, a product or service is considered 'remarkable' or 'purple' when it is so unique and compelling that people can't help but share and talk about it. This is essentially what viral marketing aims to achieve - creating something so interesting or valuable that it spreads rapidly among consumers. The 'Purple Cow' focuses on creating 'idea viruses', products or services that are so remarkable that they spread like a virus, especially among 'sneezers' or early adopters who are more likely to share and spread the word about these remarkable products or services.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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