The cost of advertising on Facebook can vary, but it's generally considered more cost-effective than traditional advertising methods. The cost is determined by the number of impressions, with the average cost per 1000 impressions (CPM) in 2021 being around $11. This is significantly cheaper than traditional advertising methods such as TV or print, which can cost hundreds or even thousands of dollars for the same number of impressions. However, the cost can fluctuate depending on factors such as the target audience, time of year, and ad quality.
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