The cost per impression of an ad can significantly affect its overall effectiveness. A higher cost per impression means that the advertiser needs to pay more for every 1000 people who see the ad. This can reduce the overall return on investment if the ad does not lead to a significant increase in sales or conversions. On the other hand, a lower cost per impression can lead to a higher return on investment, as the advertiser is paying less to reach the same number of people. However, the effectiveness of an ad is not determined by cost per impression alone. Other factors such as the quality of the ad, the targeting of the ad, and the product or service being advertised also play a crucial role.
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