The design process influences the development of innovative ideas by providing a structured approach to creativity. It allows for the exploration of different ideas, the testing of concepts, and the refinement of solutions. This process is not limited to creating physical products or services, but can also be applied to processes, social issues, and policy making. Thus, the design process can foster innovation in various areas of business and life.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
View summary