The Essential Drucker's approach to marketing differs from other management books in that it focuses on proven practices for running an effective business. It covers a wide range of topics, from the basics of management to innovation and marketing. However, the most valuable lessons in the book are some of the most basic, yet effective, tenets of effective management that remain relevant today, even 40 years after they were first introduced.
Most of the traditional management theories practiced today can somehow be tied to Peter Drucker. Ma...
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