The Experience Economy differs from traditional marketing strategies in that it's not just about adding value to a product or service, but about transforming the customer's experience. A good example of this is how the Rawlings company transformed baseball. Instead of focusing on improving the product, which is already seemingly perfect, they focused on enhancing the experience of their majority customers who are people who enjoy baseball and a good game of catch.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
View summary