The fusion of brand and culture contributes to the success of a company by providing a competitive advantage. This is achieved by finding an overarching purpose and core values, which are then used to guide the company's operations and organizational design. This intentional design of employee experience, corporate rituals, and routines helps to create a strong brand and culture that are aligned, leading to successful turnarounds or preventing downfalls.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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