The growth of Uber and Lyft's market share has significantly impacted the overall transportation industry. Their competition for market share has led to increased spending on driver subsidies and promotional discounts for riders. This strategy has caused both companies to burn through a lot of cash. However, it has also led to a shift in consumer behavior, with more people opting for ride-sharing services over traditional taxis or personal vehicles. This has resulted in a more competitive market, potentially leading to better services and prices for consumers.
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