The problem-solving aspect of a business is crucial to its market size because it determines the demand for the business's product or service. If a business is solving a real, widespread problem, then there will be a large market of people who need that problem solved, thus leading to a larger market size. Conversely, if a business is solving a problem that isn't very common or doesn't exist, the market size will be small because there won't be many people who need that problem solved.
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