The product evolution strategies of global companies like Apple and Google differ based on their unique business models, target audience, and market demands. Apple's strategy often involves creating a new market for high-end, innovative products and then gradually expanding its product line within that market. Google, on the other hand, tends to focus on creating a wide range of products that integrate with its core search and advertising business, often releasing them to the public in a beta state and then refining based on user feedback.
Need to manage and share the development of a product? Product roadmaps work as a source of truth do...
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