The Product Market Pyramid is a tool that helps in defining the marketing strategy. It segments the market into different levels, starting with the Target Customer at the base, and then identifying the Underserved Needs. This allows marketers to identify unmet needs in the market after they have identified their target customers. By focusing on these underserved needs, businesses can develop products or services that meet these needs, thus giving them a competitive advantage.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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