The Purple Cow approach aligns with current consumer behavior trends by emphasizing the importance of being remarkable and standing out in an overcrowded marketplace. In today's digital age, consumers are bombarded with numerous marketing messages daily. Therefore, businesses that are able to differentiate themselves and offer something unique or remarkable are more likely to capture consumers' attention and interest. This approach aligns with the trend towards personalization and the desire for unique, memorable experiences.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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