The Purple Cow approach differs from traditional marketing methods in that it emphasizes the importance of being remarkable or unique. Traditional marketing methods, referred to as the Brown Cow, are seen as boring and typical. These methods include the traditional 5 Ps of marketing: product, pricing, promotion, placement, and people. The Purple Cow approach, on the other hand, encourages businesses to stand out in an overcrowded marketplace by being exciting and remarkable. Once businesses learn how to be remarkable, they will never go back to being a Brown Cow.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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