The Purple Cow approach influences the people aspect of the 5 Ps of marketing by encouraging businesses to be remarkable and stand out. This approach can change how businesses interact with their customers, as they strive to be unique and memorable, rather than typical and boring. This can lead to a more engaged and loyal customer base, as customers are more likely to remember and return to a business that stands out from the crowd.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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