The 'Purple Cow' concept, as presented by Seth Godin, relates to innovation in business by encouraging companies to be remarkable, new, different, and exciting. It suggests that being safe is risky, and that companies should take the risk to be remarkable as it is the safest way to succeed. This concept pushes for innovation as a means to stand out and be worth noticing, much like companies such as Sam Adams, Jet Blue, and Starbucks have done.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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