The 'Purple Cow' concept relates to viral marketing in the sense that it emphasizes the importance of being remarkable or unique. In the context of viral marketing, a product or service that is 'remarkable' or 'different' is more likely to be shared and talked about, thereby increasing its visibility and reach. This aligns with the core principle of viral marketing, which is to create content that people will want to share with others.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary