The radar ball exemplifies the concept of the Experience Economy by transforming a simple game of catch into a unique, interactive experience. By incorporating a microchip that shows the speed of each throw, Rawlings has added a new dimension to the game, increasing social interaction and creating a different experience. This is a prime example of the Experience Economy, where value is derived from the memorable experiences a product or service can provide, rather than the product or service itself.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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