The radar ball reflects the shift towards the Experience Economy in business marketing by providing a unique and interactive experience to the customers. Instead of just selling a simple baseball, Rawlings designed a baseball with a microchip that shows how fast the ball is thrown, thereby enhancing the user experience. This not only adds value to the product but also increases social interaction, taking a game of catch to a different level. It's a clear example of how businesses are focusing more on creating memorable events for their customers, and thus securing their loyalty and engagement.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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