The Rawlings radar ball aligns with the trend towards experiential marketing by enhancing the user experience and increasing social interaction. By incorporating a microchip that digitally shows the speed of each throw, Rawlings has transformed a simple game of catch into a more engaging and interactive experience. This not only provides a fun and inexpensive alternative to costly radar guns, but also encourages social interaction, taking the game to a different level.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
View summary