The sales funnel model is a crucial tool in digital marketing as it guides potential customers through their buying journey. It starts from the awareness stage where customers first learn about a product or service, then moves to the interest and decision stages where they consider the offering and make a decision, and finally to the action stage where the purchase is made. This model helps businesses understand and cater to the needs of their customers at each stage, thereby increasing the chances of conversions and sales.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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