The scoring matrix aids in prioritizing accounts based on ROI and synergy by providing a detailed analysis of what's most important across harmony and growth. It lists all key accounts and covers their growth potential and harmony with the company's strategic fit, culture, vision, and overall strategy. A weighting in the middle allows key account managers to grade each company's score based on specific factors. While growth is based on revenue, harmony is more of a qualitative rating system. This assessment can help allocate time and prioritize accounts effectively.
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