The use of information technology in sports equipment can significantly impact the game by enhancing the user experience and increasing social interaction. For instance, Rawlings designed a baseball called the radar ball, which uses a microchip to digitally show how fast the ball is thrown after each throw. This not only provides a fun, inexpensive alternative to costly radar guns but also takes the game of catch to a different level, creating a different experience.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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