How does Theranos use media and communications to create a positive image of the company? How does this affect public perception of the company and it

Theranos, like many companies, used media and communications to create a positive image by promoting its innovative technology and mission to revolutionize the healthcare industry. They used press releases, interviews, and media appearances to share their vision and progress.

However, when the Wall Street Journal published an investigative report questioning the accuracy of Theranos's technology, the company's image suffered significantly. Despite issuing strong denials, the negative media coverage led to public skepticism and damaged the company's reputation.

The Theranos case underscores the power of media in shaping public perception of a company. Positive media can enhance a company's image, but negative media can equally damage it. It also highlights the importance of transparency and accuracy in a company's communications.