Understanding the customer's business allows the salesperson to tailor their approach to the specific needs and circumstances of the customer. It enables them to present their product or service in a way that directly addresses the customer's needs, making it more likely that the customer will see the value in what they are offering. It also shows the customer that the salesperson has taken the time to understand their business, which can help to build trust and rapport.
People will only do business with others once they know them, like them, and trust them. They will b...
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