Understanding the customer's business allows a salesperson to tailor their product or service to meet the specific needs of the customer. This not only increases the perceived value of the product or service, but also builds trust and rapport with the customer. It shows the customer that the salesperson is not just interested in making a sale, but in providing a solution that will genuinely benefit their business.
People will only do business with others once they know them, like them, and trust them. They will b...
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