The digitalization of the sales process has significantly impacted the traditional face-to-face aspect of sales. It has introduced a new dimension to the sales process where a significant part of the buyer's journey can be completed online before any direct interaction with the sales team. This includes researching products, comparing options, and even making purchases. However, this doesn't eliminate the need for face-to-face interactions. Instead, it changes the nature of these interactions. Sales teams now need to focus more on providing value-added services, building relationships, and addressing complex queries or concerns that cannot be handled online.
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