The GE/McKinsey matrix has influenced the investment strategies of global companies like Apple and Google by providing a strategic tool for managing a portfolio of businesses. It helps these companies to prioritize their investments among various business units or products, based on the attractiveness of the industry and the company's competitive strength within that industry. This allows them to allocate resources more effectively, focusing on areas with high growth potential and competitive advantage. However, specific details of how Apple and Google have used this matrix are not publicly available.
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