The rise of subscription services has significantly impacted the retail industry. It has led to a shift in consumer focus from ownership to access. This has necessitated changes in organizational structure, with a new focus for sales, marketing, and finance teams. It has also required a new approach from IT. While this shift may initially lead to a drop in revenue and rise in expenses, it is expected to deliver ongoing value and be worth it in the long run.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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