The tradition of using signboards in Japan has evolved significantly over the centuries. It started around the 1600s when the economy took off and towns were flooded with competing businesses. These businesses needed artful signboards to stand out and compete for customers. This tradition has continued to the present day with the use of neon, LED, and 3D billboards that populate Japanese cities. The best of these signboards communicate their core value in as clear and concise a way as possible.
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