Sports streaming could potentially increase the value of sponsorship deals for sports leagues. This is because streaming platforms can provide more detailed data on viewership, including viewer demographics and engagement metrics. This data can be valuable to sponsors as it allows them to target their advertising more effectively. Additionally, streaming platforms may offer more opportunities for integrated advertising, such as interactive ads or branded content. However, the shift to streaming could also lead to a fragmentation of the audience, which could impact the reach of sponsorship messages.
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