These deals could significantly alter the landscape of sports streaming. The increased investment from TV networks and tech companies like Apple indicates a growing recognition of the value of sports content. This could lead to more competitive bidding for sports rights, potentially driving up the cost of streaming for consumers. Additionally, it could lead to a shift in the balance of power from traditional broadcasters to tech companies, who have the resources to outbid them. This could result in a more fragmented market, with different sports being available on different platforms.
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