The reliability of the data used in the sales pipeline largely depends on the source and accuracy of the data collected. In a well-managed sales process, the data should be highly reliable as it is typically gathered from direct interactions with customers and potential customers. It's also important to note that the data's reliability can be enhanced by using advanced analytics tools and techniques to clean, process, and analyze the data. However, it's always crucial to regularly review and update the data to ensure its accuracy and relevance.
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