How to sell into hospitals

Selling into hospitals involves a few key steps:

First, understand the hospital's needs. This involves researching the hospital, its departments, and its current suppliers.

Second, build relationships with key decision-makers. This could be procurement officers, department heads, or even doctors and nurses who use the products.

Third, present your product or service in a way that clearly shows how it meets the hospital's needs. This could involve demonstrating its effectiveness, cost-efficiency, or other benefits.

Finally, be prepared for a long sales cycle. Hospitals often have complex procurement processes and it can take time to get approval for new suppliers.

Remember, hospitals are primarily concerned with patient care, so any product or service you're selling should clearly contribute to this goal.