The Lean Canvas model was introduced by Ash Maurya in his book "Running Lean: Iterate from Plan A to a Plan That Works". This book provides a detailed explanation of the Lean Canvas model and how to compile key metrics.
Another book that can be useful is "Lean Analytics: Use Data to Build a Better Startup Faster" by Alistair Croll and Benjamin Yoskovitz. This book provides insights into how to measure and analyze the right metrics for a lean startup.
Finally, "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries also provides valuable insights into key metrics for lean startups.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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