Chapter 5 of The Infinite Game by Simon Sinek discusses the concept of a Just Cause. A Just Cause is a specific vision of the future that does not yet exist; a future so appealing that people are willing to make sacrifices in order to help advance toward that vision. It's about playing the infinite game of business with a long-term view, focusing on sustainable growth and impact rather than short-term gains. This chapter emphasizes the importance of having a Just Cause for leaders and organizations to stay resilient and innovative in the face of challenges and changes. It's about leaving a legacy and shaping the future, not just winning the present.
What’s the difference between leaders who only achieve short-term success and visionaries who create...
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