A new streaming company can employ several strategies to succeed in a market dominated by established brands. First, they can focus on niche markets that are underserved by the big players. This could be specific genres, demographics, or regions. Second, they can offer unique features or services that differentiate them from the competition, such as innovative user interfaces, superior recommendation algorithms, or exclusive content. Third, they can leverage partnerships with other companies to expand their reach and visibility. Lastly, they can invest in marketing and branding to build awareness and attract subscribers.
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