There are several alternative methods to create a marketing plan. One method is to use a SWOT analysis to identify your business's strengths, weaknesses, opportunities, and threats. Another method is to use a PESTEL analysis, which considers political, economic, social, technological, environmental, and legal factors. You could also use a SMART goals framework, which ensures your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Lastly, you could use a Lean Canvas, which is a one-page business plan template that can help you focus on key areas of your marketing strategy.
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