There are several alternative methods to handle a major PR crisis and monitor public sentiment over time. One of the most effective methods is to use social listening tools to track public sentiment in real time. This can help you understand the public's perception of your brand and respond to any negative sentiment quickly and effectively. Another method is to use crisis management software, which can help you manage and respond to a crisis in a timely and organized manner. Additionally, conducting regular surveys and focus groups can also provide valuable insights into public sentiment. Finally, maintaining open and transparent communication with the public during a crisis can help to rebuild trust and improve public perception over time.
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