There are several alternative methods to track ROI over a period apart from using a marketing dashboard. These include:
1. Using Google Analytics: This tool can help you track the performance of your marketing campaigns and calculate ROI.
2. CRM Systems: Customer Relationship Management systems can track sales and customer interactions, helping you calculate ROI.
3. Excel Spreadsheets: Although more manual, you can track expenses, sales, and calculate ROI using spreadsheets.
4. Financial Software: Tools like QuickBooks can help track expenses and revenues, allowing for ROI calculations.
5. Custom Reporting: Depending on your business, you may have custom reporting tools available that can track ROI.
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