Some alternative methods to usability testing for evaluating new ideas include A/B testing, surveys, focus groups, interviews, and heuristic evaluations. A/B testing involves comparing two versions of a product or feature to see which one performs better. Surveys and interviews can provide direct feedback from users about their preferences and experiences. Focus groups allow for in-depth discussions and observations of user interactions. Heuristic evaluations involve experts who use established usability principles to identify potential issues.
How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next bi...
Download template