Businesses looking to expand through new sales channels can consider several strategies. Firstly, they can prioritize their sales channels based on the average return on investment (ROI). Channels with the highest ROI should be the highest priority. Secondly, businesses can experiment with different channels to see which ones yield the best results. This could involve testing out online platforms, brick-and-mortar stores, direct sales, or partnerships. Lastly, businesses can also consider diversifying their sales channels to reach different customer segments and reduce risk.
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